Purpose of the Role

To build brand equity and drive consumer demand, using digital marketing strategy. This role ensures that the our content strategy is maximised by ensuring every brand-appropriate touch point delivers efficient digital and commercial objectives by channel.

The Digital Marketing Executive reports to the Senior Marketing Manager and is responsible for the planning, execution and optimisation of the online marketing efforts. This role will support in all areas of digital marketing including campaign ideation, planning, implementation, measurement, and optimisation process for the First Ride Group.

Key Responsibilities

Website content management, including product photography, copy management – in line with brand marketing guidelines and overarching.

Support in the development & implementation of the digital marketing strategy, across performance, email marketing, paid & organic social, SEO and SEM, SEO Management to drive organic search traffic growth for the brand.
Work with broader marketing team to mobilise digital content and assets on all platforms
Translate digital insights, trends and feedback into brands and adjust content as required.
Report on campaign success, conversions, traffic, and other key metrics
Monitor social media channels, engage with + build our community.
Identify opportunities on new platforms for growth.
Ensure quality dispatch and in market check of all First Ride assets in digital market

Key Requirements

Minimum of 5 years digital and marketing experience
Experience scaling across various digital channels
Excellent knowledge of Google Analytics, the Adobe Creative Suite, Meta, A/B testing functionalities would be preferred.
Outstanding communication skills – verbal and written
Excellent presentation skills
Ability to build relationships & trust
A passion for great creative ideas
Style aesthetic required to continue to grow a global luxury brand
Excellent at multitasking and organisation, calm problem solver, clear vision in stressful situations and outstanding attention to detail is required to succeed
A sense of humour and camaraderi

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